How to Turn Your Website Visitors Into Leads

Bradley Russell 2017-03-27 14:00:00

You have made efforts to attract visitors to your website, but unfortunately, you have been seeing no increase in sales. What else can you do? It’s time to learn how to turn your website visitors into leads.

From getting a website visitor tracking software to offering great discounts and service upgrades, there are many things you can do to try to convert the visitors of your website into customers.

💻 1. Choose a great website visitor tracking software

A website visitor tracking software can help you realize that you have much more potential leads than you thought. Choose a software that will notify you when your website is visited more than once by the same people, and give you some details about these potential customers. If you want more information about visitor tracking software, there are additional resources to be found on the Clickback website.

This can help you learn more about your target customers, so you can find what they are interested in, what they are looking for, and how you can reach out to them with your products or services.

💻 2. Position yourself as an industry leader with great content

People probably visit your website, blog or social media pages because they are looking for something; a product, a service, an answer to a question or a solution to a problem. If you can meet their needs and leave them wanting more, you can turn them into leads.

The content you create for your website should meet the needs of your potential customers, while positioning you as an industry leader. Offer quality content to your website visitors, so they will want to learn more about you and about what you are doing.

💻 3. Create an interesting opt-in offer

An opt-in offer is a deal you make with your website visitors; if they suscribe to your newsletter or follow your social media page, you provide them with free content or a free product. Create an opt-in offer that can meet the needs of your target customers, and use it to build brand awareness.

Use your imagination to create your opt-in offer, and don’t be afraid to try out different things before you find the one that works. Examples of things that could interest your potential customers include a free ebook, a free consultation or a product sample. Learn more about opt-in offers at Entrepreneur.

💻 4. Share testimonials from satisfied customers

A great opt-in offer is not always enough to convince your website visitors to do business with you. Maybe all they need is to hear or read a few words from satisfied customers who love your products and services, and are happy to recommend them to other people.

If you have great testimonials, don’t hesitate to feature them on your website, blog and social media pages. If you don’t have any testimonials, ask your most loyal customers if they have anything to say about your business. Testimonials can convince website visitors that your product is the one they need.

💻 5. Offer great discounts

When you have convinced a website visitor to take advantage of your opt-in offer or to purchase one of your products or services, go ahead and offer them a bonus or an upgrade for an affordable price. Customers feel special when they are being offered a discount or a bonus, and they will be more likely to purchase your products again in the future.

💻 6. Try many things until you find what works

There are many other things you can do to turn your website visitors into leads. What works for a business similar to yours might not work for you, so don’t be discouraged if you don’t see results right away. Keep trying different things until you find what works.