5 Tips On Using In-Store Displays Effectively


2017-03-31 10:43:53

Research has shown that in-store displays can play a significant part in increasing sales and revenue. Top businesses know this and have almost got it down to a science. Everything is done for a reason; the size of a box, the size and color of the packaging as well as other factors are taken into consideration, tested and tested until it's ready. Displays catch the eye of potential customers and eventually achieves the desired results. Here are some tips that can help improve your store's displays and act as an effective sales tool.

1. Illumination

Proper lighting can do wonders for your display. Let's face it, if something is lit up, then it's definitely going to catch the eye. Whether you display it in a well-lit area of your store or use extra lighting by way of portable lights, the use of light will make a positive impact. You could highlight your display with lights from above or even from below, like in the case of a glass enclosure where the lights can be placed below and out of sight but lights up the whole display impressively. To gain extra insight, it may be a good idea to visit other stores similar to yours to see what others are doing. You will get a better idea of what you like and don't like and adapt it accordingly for use in your store.

2. Location

We've all heard the timeless real estate term "location, location, location". This is very true for your store displays as well. A high-traffic area with prominent visibility can do wonders. Placing displays in the right area, perhaps close to other profitable products can produce a winning formula. It gets customers engaging with your products and also with staff which could result in greater sales.

3. Change Displays At Regular Intervals

Changing your displays periodically will keep things fresh. Many things in business are all about testing and tweaking. See what works and what doesn't. If new products arrive, it may be time to change your display after a couple of weeks or maybe a month. The previous product would have gone through its time at the top, so now might be a good time to move it, as it's very likely selling quite well. It should be a never-ending cycle so that your display never gets stale.

4. Use Strong Colors

In business, there is such a thing as color psychology. Certain colors together, such as red and black or red and white can be very powerful. Blue seems to be a universally popular color. Orange can also be effective. Don't just think of the products or the signs. Remember that you could also paint your wall if you know what kind of display you wish to encompass. This can affect the mood of your customer in a positive way. It might not be to everybody's taste, but you can't please everybody, so try to please as many as you can.

5. Use Price Tags

Make sure that items on your displays have price tags. This way, potential customers don't have to keep coming over to ask you the cost of something. This can get annoying. A little organization goes a long way to help things run smoothly.

Remember that your in-store displays can actually act as an extra salesperson. Numerous sales can result from it because customers are attracted to it. If you're not creative, hire someone to help you. A good display can result in impulse purchases. Competition is always tough, so use the full potential of your display to grab your customers' attention. In some cases, even discounts and price reductions didn't have as much impact as a store's display, so don't underestimate the power and potential your display can hold for your business.

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